Reverse Logistics: An Analysis of Business Communication on Discarding Electrical Bicycle Batteries

Reverse post-consumer logistics is a process that consists of returning certain goods to the production chain. There provide an appropriate and sustainable destination for series items would most likely be discarded inappropriately. Since sanction National Solid Waste Policy in 2010, it has been mandatory companies structure reverse programs communicate their consumers about what do after end products. Four Brazilian electric bicycle manufacturers have become object this study. We did research through consumer’s view good diagnose communication chosen companies. In addition, study was complemented with analysis potential market, identifying whether competitive advantage. The results show four studied are not accordance current legislation. Through questionnaire 238 people, we conclude advantage company disclose its post-consumption product.